Small Town business entrepreneur wins Big Award

PRESS RELEASE:
Date: 10-09-08
By: Cherie Halliday

Small Town business entrepreneur wins coveted American Royal Award

LB’s BBQ Sauce, created by small town and internet business entrepreneur Lonnie Basinger, has won the 2008 Invitational American Royal Barbeque Competition Best Sauce on the Planet Award. The announcement was made during the American Royal Awards Show in Kansas City, Mo October 4, 2008.

The American Royal Annual International Invitational BBQ Competition is known as the largest Barbecue Contest in the world. This was his first time to enter a sauce into the American Royal competition.

Mr. Basinger hails from Collinsville, a small Texas town of 1,235 people in Grayson County North of the Dallas/Ft. Worth area in Texas, USA. While his name brand sauce has won many amateur and professional contests in the past, he reports that the American Royal title win was a complete stunner for him.

I was unable to attend the awards ceremony for work related reasons, but was not expecting to win either. Guess I should have trusted in the sauce, he laughed. What an honor.

He found out about the win by reading about it on the American Royal website.

Mr. Basinger started submitting his award winning sauces to competitions in 1990. Over the years he estimates he has won about 15 top awards from local, regional and national competitions. Besides the original LB’s BBQ sauce, he also has three spicy versions of the sauce as well as two salsas. He has commercial distribution for his products in place but has yet to find a co-packer that can mass produce the sauces and still maintain its award-winning quality.

Mr. Basinger is also a founder and President of Xtream Global Marketing, a company that provides online marketing and internet advertising services. He entered into the internet marketing arena in 1992, primarily seeking a way to market his unique BBQ sauce products online. In that quest he met people with whom he developed a company to provide online advertising solutions.

More and more people are going to the internet to buy and sell. They all need advertising resources and how to get their products out on the internet.” he says “That is where Xtream comes in. We help people market online.

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References:

American Royal References: http://www.americanroyal.com/Default.aspx?tabid=280
http://www.americanroyal.com/Default.aspx?tabid=54

LB’s BBQ website: http://www.lbsbbq.biz
Award winning BBQ sauce creations: LB’s BBQ original sauce, LB’s BBQ hot version, Hell-Fire, and After Burner, a unique spicy BBQ sauce. Salsa’s: Texas Tornado, Chipotle Cactus.