As the search engines are evolving each and every day, it's getting harder and harder to get top search engine rankings.
The search engines now, highly favor, websites that have a large number of quality, one way links pointing to them. Because of this, it's absolutely critical that we consistently try to get other websites to link to us, WITHOUT us linking back to them.
Yes, reciprocal linking is becoming less and less valuable. Submitting your website to website directories is an excellent way to get, quality, 1 way links pointing to your websites. You see, many of the website directories online have a high amount of page rank and have been online for several years.
These are 2 of the most important criteria for determining what a good link is, vs what a bad link is. These two criteria are:
- The age of the website linking to you
- The Page Rank of the website linking to you
With that said, many of these directories have both a high Page Rank AND are old websites, giving them more authority and power in the search engines.
Not only that, but there are literally thousands of website directories on the internet that are absolutely free for you to submit your website to! While it does take time to find these directories and then manually fill out all of the required criteria to submit your website, it is an excellent way to help increase your search engine rankings.
